Otherwise called showcase or demo reel, it is a form of an electronic portfolio. Showreel serves as a representation of skills and the technical possibilities of the author: the producer or the animation studio or commercial.
Showreel is the cause for the feeling of a good party, although one has to put in quite a lot of work for it to be attractive to the viewer and keep up an honest production. Would you like to see what we have been doing at Studio Pigeon over the last year? Watch our showreel. It’s going to be a ride.