Farmer Finder — an online marketplace that connects independent farmers
FarmerFinder is an online marketplace that connects buyers with independent farmers, co-ops and re-sellers of food, as well as medicinal and natural fibers producers, on local and global scale. Somewhat like eBay for farmers, who take good care of their products’ quality. This story needed a clear explanation. A typical product video didn't cover all the specific details and a science animation would drive the attention away from the real purpose. From a multitude of ideas, we chose to focus on presenting the main problems that farmers are dealing with on a daily basis. However, shortly after that the solution – FarmerFinder – is shown in bright and pleasant colors. This way, viewers can quickly learn about the farmers’ struggles and make better buying choices in the future.
Project description — our approach
Clients seek high-quality animation, which helps their product stand out and build credibility and trust in the Farmer Finder brand. They have initiated this start-up to provide hopefully one solution to the coming global food shortage and to empower farmers to earn a fair living as they grow the world's food. Farmer Finder’s aim is to be the most trusted and preferred online platform to trade produce either locally or globally in the world. For this animation, they presented us three target groups of sellers - independent farmers, produce buyers and investors.
Farmer Finder — Visit Farmerfinder.com online and find the nearest seller in
After analyzing the brief, we created a few scenarios for storyboards and concept art. We gathered client feedback and on approval, prepared illustrations, animations, voice-overs, and a sound and image montage. The result was an unusual 57-second explainer video with a roco-coco style and great product storytelling for sellers, produce buyers, and investors. After our collaboration, we received good feedback from the client: ‘Pigeon exceeded our expectations right from the start, and the distance between Sydney and Krakow disappeared as they brought the FarmerFinder vision to life.’ ~ Maya Joahim, Founder @ FarmerFinder
Studio Pigeon were amazing to work with. They exceeded our expectations right from the start, and the distance between Sydney and Krakow disappeared as they brought the FarmerFinder vision to life.