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Four Reasons to Use Animated Storytelling in Marketing
Filip Wołowski, 09.10.2018

Four Reasons to Use Animated Storytelling in Marketing

Storytelling becomes a part of our lives right in the beginning, when as kids we listen to or read stories that are supposed to teach and entertain us.

It’s not a secret that a gripping fable with a nicely interwoven moralistic message will do a better job at extending our horizons than a direct introduction of facts, rules or opinion. And guess what - marketers know it too. Storytelling simply makes good use of our natural need to share and hear stories.


Storytelling in marketing is about nothing else than telling stories as interesting as legends and fairy tales. Their chief aim is to present a charismatic but unobtrusive protagonist - your product or service - within the framework of an engaging plot. 

Storytelling in marketing is about nothing else than telling stories as interesting as legends and fairy tales.

Storytelling in marketing is about nothing else than telling stories as interesting as legends and fairy tales.

Just imagine the potential of visualising a marketing story for your customers. What if they could not only listen to it, but also watch it in the form of an animated film? 

Distinguish yourself by using an animated story

The prime objective of all marketing communication is, and always will be, toattract customers. In order to do that you have to stand out from the crowd of your competitors. If not for storytelling, all we would have to offer clients would be a bunch of product facts, each of them sounding unoriginal and boring.

Animated stories help establish the connection between the audience by introducing colourful and engaging characters they give your product personality, making it relatable.

Animated stories help establish the connection between the audience by introducing colourful and engaging characters they give your product personality, making it relatable.

Instead of rehashing marketing techniques you’ve been using for years, why not to explore the new potential of animated stories? You can spice up your brand and make it unique, be it by incorporating into your strategy an explainer video, an animated brand video or even an entire cartoon series related to your services. And preferably do it before your competition will. 

Move the audience

The power of storytelling lies in its ability to make the recipients of the story form emotional associations with the brand. Animated stories help establish the connection between the audience and what is advertised; by introducing colourful and engaging characters they give your product personality, making it relatable. 


A well-designed story not only puts your product in yourcustomers minds, but also offers them an experience in which they are happy to participate. When planning your story, consider the emotions you want your viewers to feel after they have watched it. Would you like them to be excited, amused, curious, relieved or maybe you simply want them to feel safe? Remember that animation can be both very explicit and very subtle when it comes to emotions.

A well-designed story not only puts your product in your customers minds, but also offers them an experience in which they are happy to participate.

A well-designed story not only puts your product in your customers minds, but also offers them an experience in which they are happy to participate.

Finally, let’s not forget about another exceptional advantage of storytelling; your information will efficiently sink into your audience’s awareness. For most people it’s easier to remember information presented in the form of a story than simply enumerated on a list or written as a dull text document.

Take control over your customers’ perception of your product

The Chinese proverb says that “one picture is worth a thousand words”. At Pigeon Studio, however, we’ve come up with our own version of it: “a moving picture is worth five thousand words”. Visual storytelling is the same as the cinema or TV when compared to books or to the radio. It’s easier in reception, it’s more attractive and it can reach a wider audience. 

For most people it’s easier to remember information presented in the form of a story than simply enumerated on a list or written as a dull text document.

For most people it’s easier to remember information presented in the form of a story than simply enumerated on a list or written as a dull text document.

Animation specialists not only invent gripping plots, but they also present their stories in an aesthetically pleasing and original way. All the elements of an animated narrative, that is the characters, their adventures, their background stories, the setting, the outlined conflicts together with their resolutions, co-operate within the marketing fable to make the audience remember and like your product or the service you offer.

Animation specialists not only invent gripping plots, but they also present their stories in an aesthetically pleasing and original way.

Animation specialists not only invent gripping plots, but they also present their stories in an aesthetically pleasing and original way.

Last but not least, in the dynamically-created animation it is you who decides what will be said about the marketed commodities, and how. In other words, you are in complete control of the audience’s perception.

Create an animated world for your brand

Animation is a perfect tool for creative advertising. It gives the video creators almost unlimited freedom. There are no boundaries as to who the characters are, how much movement is involved or whether the environment is realistic or abstract. Proportions and frames can be changedas we please, and each scene can show things that are invisible or inexistent in everyday life. 

All the elements of an animated narrative co-operate within the marketing fable to make the audience remember and like your product or the service you offer.

All the elements of an animated narrative co-operate within the marketing fable to make the audience remember and like your product or the service you offer.

Animated storytelling allows for an engaging game between the viewers and the creators. Decoding associations, symbols and cultural codes can give great satisfaction to your audience. Your potential customers can be proud of recognising and understanding them, and therefore, more likely to retain the received information. This animated world you create will be able to effectively convey the idea behind your brand.

 

Animations are commonly thought of as children’s entertainment because of simplified messages they convey. A seemingly simple animation, however, can at the same time be an ambitious and condensed visual story targeting different groups of recipients. 

There are no boundaries as to who the characters are, how much movement is involved or whether the environment is realistic or abstract.

There are no boundaries as to who the characters are, how much movement is involved or whether the environment is realistic or abstract.

Including animated storytelling in your marketing strategies will help you win potential customers over by offering them something that most of your competitors won’t - an exciting narrative experience. Make sure you have a story to tell about your product and tell it using animation.

Filip Wołowski

Filip Wołowski / Business Development Director

+48 535 198 615