Abeona — Imagine a child's world free from serious disease.
Abeona is developing various advanced therapies for children. However, this important task is often packed with complicated medical terminology. Our client needed to address the general information that many scared parents are lacking. Sanfilippo syndrome is a progressive and lethal neuromuscular disease. We used it as an example for showing the Abeona’s approach. A mix of 2D and 3D technique allowed us to make a medical animation with the process’ complexity in an easy manner.
Our work — Why 3D elements?
We had to familiarize ourselves with the medical details but once we knew what to do, we knew which style to choose. We used 3D elements to perfectly illustrate the human cell inside the body and a 2D background to focus our viewers on the main idea. We received very positive feedback from the client: ‘Great job producing a story board of ideas and executing our vision in a time-efficient and cost-effective strategy to get Abeona’s message across.’
Studio Pigeon did a great job producing a story board of ideas and executing our vision in a time efficient and cost-effectied strategy to get Abeona’s message across.