Instapray — A positive social network that connects people around the world through faith
Instapray is a mobile application that connects people through prayer. It’s up to you if you pray in small, private groups, or with the whole world. Our client’s vision was to become the world’s largest, most innovative, and happiest social prayer network. They wanted to tell a story about deep human and spiritual connections, where ordinary people help each other.
Our approach — a digital painting style
We underlined that Instapray is a place where different people and different cultures meet and realize that, in the end, they are not that different at all. More importantly, the client wanted to avoid outspoken religious connotations because they didn’t want to limit the platform to one particular belief or religion. So we left out religious symbols and focused on positive stories. The whole animation is made in a digital painting style in order to create a feeling of the beautiful tale we want to tell.