Liberty Ubezpieczenia — a brand offering car, home, and travel insurance
Liberty Insurance is part of the international insurance group Liberty Mutual Insurance, which has been operating in the US market since 1912, and today offers services in 27 countries around the world. In Europe, Liberty Mutual Group operates through Liberty International Underwriters and Liberty International, offering insurance for private individual and business clients. The full product range can be found on Liberty Insurance's website. We were asked to create four short animations to show potential clients the various car insurance products on offer.
Our approach — A unique character
The four videos are dedicated to four different products: Obligatory liability insurance Comprehensive coverage Travel assistance Accidental death and dismemberment insurance The client changed all product brands and also the main name of the company. It was important to underline these changes in all animations. Products offered by insurance companies are usually not very attractive with the primary information very similar to that of the competitors. It was really important, therefore, to show how transparent the offer is and how easily a customer can choose the right product. From the very beginning we were responsible for creating a consistent creative concept. We created a unique character that can be easily adapted to many different stories and made the whole animated world simple and colorful.